The SUV segment in India continues to expand at a record pace in 2025, driven by increasing consumer demand for rugged performance, technological innovation, and feature-rich vehicles. The latest SUV Sales March 2025 data clearly showcases this trend, with Indian automaker Mahindra emerging as the undeniable leader in the segment.
Let’s break down the performance of the top 5 best-selling SUVs in India for March 2025, and examine what’s powering their remarkable success.
Here’s 5 Top SUV Sales March 2025
1. Mahindra Scorpio N + Classic – 13,913 Units
Leading the pack is the iconic Mahindra Scorpio N + Classic, with a staggering 13,913 units sold in March. This combination of new-age tech and traditional toughness makes the Scorpio duo a favorite among Indian SUV enthusiasts.
- Why it sells:
- Rugged build quality and off-road ability
- Modern features in the Scorpio N
- Classic appeal of the older model, especially in rural and Tier 2/3 cities
- Dual approach targets both new-age buyers and traditional loyalists
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2. Mahindra Thar + Roxx – 8,936 Units
In second place, with 8,936 units, is the adventurous Mahindra Thar along with its exciting new variant, the Thar Roxx. Mahindra has successfully kept the spirit of adventure alive with these models.
- Why it sells:
- Distinctive styling and convertible top options
- Off-road capabilities ideal for lifestyle buyers
- Thar Roxx’s youthful vibe has captivated urban adventurers
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3. Mahindra Bolero + Neo – 8,031 Units
With 8,031 units sold, the reliable Mahindra Bolero and its modern sibling Bolero Neo continue to be go-to choices in rural India and fleet usage markets.
- Why it sells:
- Proven reliability and low maintenance costs
- Bolero Neo adds urban appeal to the lineup
- Dual positioning strengthens reach in multiple consumer segments
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4. Mahindra XUV700 – 6,851 Units
The tech-savvy Mahindra XUV700 takes the fourth position, clocking 6,851 units. It’s Mahindra’s flagship premium SUV, loaded with advanced features and comfort.
- Why it sells:
- ADAS Level 2 driver assistance
- Panoramic sunroof and dual-screen infotainment
- Petrol and diesel engine options
- Excellent value for a premium segment offering
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5. Toyota Fortuner – 3,392 Units
Breaking Mahindra’s dominance in the top 5, the Toyota Fortuner secured 3,392 units, reinforcing its elite status among full-size SUVs in India.
- Why it sells:
- Legendary reliability and road presence
- Preferred by government officials, executives, and premium SUV buyers
- Robust performance with 4×4 capability
To Book A Test Drive Click Here
Honorable Mentions: SUV Sales March 2025 Ranked 6 to 12
While the top five dominated headlines, several other SUVs also made notable contributions to the segment:
- Mahindra XEV 9E (2,080 units): Leading the EV charge with a stylish, all-electric SUV.
- Hyundai Alcazar (1,431 units): A three-row SUV blending practicality with premium finishes.
- Tata Safari (1,415 units): Continues to attract families with its spacious layout.
- Tata Harrier (1,264 units): Bold design and performance appeal to urban users.
- Mahindra BE.6 (934 units): A futuristic concept gaining traction.
- MG Hector (547 units): Offers strong value but sees slower sales.
- Toyota Hilux (528 units): A niche, lifestyle-oriented pickup SUV.
Key Takeaways from SUV Sales March 2025
The data clearly shows Mahindra’s SUV supremacy. With four out of the top five spots, Mahindra has diversified its portfolio across segments — from rough-and-tough off-roaders to high-tech family vehicles. Each model caters to a distinct buyer persona, which is a masterstroke in product strategy.
The Toyota Fortuner is the only challenger in the top five from outside Mahindra, underscoring its enduring appeal in the premium space.
Conclusion: Mahindra’s Dominance Redefines India’s SUV Landscape
SUV Sales March 2025 was a landmark month for Mahindra’s SUV lineup, demonstrating the brand’s ability to blend legacy, innovation, and market insight. From the iconic Scorpio to the futuristic XUV700, Mahindra continues to shape and drive India’s SUV revolution.
As electrification grows and consumer expectations shift, Mahindra’s commitment to evolving its SUV range positions it to remain the market leader for the foreseeable future.
